Instacart.jpg
 

THE ASK

Create direct mail piece to target new users.

OBJECTIVE

Remind customers why they despise grocery shopping and
introduce Instacart as an easy way to tackle the chore of restocking.

TEAM
Noa Levhar
Copy

SOLUTION

 

An interactive double fold piece that keeps readers invested from the envelope through full fold out.
Features a magnetic post-it note insert for readers to keep on their fridge. As they run out of items Instacart's notepad reminds them to stock up.