Enhance Jeni's branding inside and outside of the
Highlight the experimental flavors and ingredient combinations
that make Jeni's ice creams unique and worth a taste.
Art Direction / Strategy / Copy
SPOON CARD HOLDERS
For those like their ice cream in a cup, Jeni's will have promotional spoons. Using lenticular printing, the front side switches the ice cream flavors with each new view. The back side drives consumers online to participate in a favorite flavor poll. If they submit their answers, they will be prompted to enter their email in order to receive a discount coupon to use at a Jeni's shop or grocery store.
For those like their ice cream in a cone, Jeni's will have promotional wraps. Each wrap serves as a reminder and guide for how to hold your ice cream to obtain
the perfect Jeni's post. The wraps encourage consumers to share and tag Jenis, and in return, Jeni's will direct message them a link to receive a discount coupon
to use at a Jeni's shop or grocery store.
IN-STORE COMBINATION SAMPLING
To embrace this campaigns celebration of Jeni's unique flavor combinations, stores where Jeni's is sold will set up sampling booths - with a twist.
In order to receive the discount coupon, consumers must spin the sweet and savory flavor wheels to try to own unique ice cream combination.