Kraft Singles.jpg
 

Presented at Leo Burnett's One Club Creative Bootcamp.

THE ASK

Create a campaign targeting moms.

OBJECTIVE

Remind mothers that nothing can take the place of a Kraft Single.

ROLE

Art Direction / Strategy

SOLUTION


tv spot


in-store installations

Branded displays to be placed throughout the store to keep Kraft Singles top of mind for potential shoppers.


in-store / event marketing

Shoppers can get their own Singles-branded polaroid photographs with coupons on the back at various events.


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