Presented at Leo Burnett's One Club Creative Bootcamp.
Create a campaign targeting moms.
Remind mothers that nothing can take the place of a Kraft Single.
Art Direction / Strategy
Branded displays to be placed throughout the store to keep Kraft Singles top of mind for potential shoppers.
in-store / event marketing
Shoppers can get their own Singles-branded polaroid photographs with coupons on the back at various events.