TAYE.jpg
 

Presented to client at greyhealth group.

THE ASK

Create a campaign targeting millennials to get comprehensive eye exams.

OBJECTIVE

Spread awareness of comprehensive eye exams being crucial to one's overall health by creating millennial-like "spokespupils".

ROLE

Art Direction / Strategy

SOLUTION

 

MEET IVAN

Ivan’s got a lot to say and you’ll definitely hear it if you check out his Twitter feed. Ivan’s always keeping it 20/20 but he’s also a little tired of being overlooked and is ready to let his voice be heard.

MEET EILEEN

Eileen is an active social media butterfly. She’s an optimist that balances out Ivan’s rough edges. But like Ivan, she’s highly opinionated and wants you to listen.


TV Spot


Out of home


Website & social media presences

All of our ads direct to TAYE.com, so we plan to brand the website and promote our influencers Ivan and Eileen linking to their own social accounts. Much like the millennials TAYE is targeting, Ivan and Eileen would be content creators. They'd use platforms like Instagram and Twitter to educate and entertain their target.


youtube channel

Eileen and Ivan would share a youtube channel featuring bi-weekly content for each of their video segments.


college Bus tour

Partnering with VSP, an Ivan and Eileen themed bus would tour the country administering free comprehensive eye exams to college campuses.
At each campus, local ophthalmologists would perform the exams and TAYE ambassadors would pass out branded fans directing millennials to the site.