Barbie has seen A LOT of makeovers. Her next one? Going green.

This social campaign launched the first Barbie’s collection made out of recycled ocean-bound plastic and introduced their bigger green initiative to go fully recyclable in all their products and packaging by 2030.

The look and feel was bold and poppy. It used the recycling symbol arrows to emphasis the transition of pink to green as well as used the milk jugs that the new Barbies are made of in a graphic way.