Create a campaign targeting millennials to get comprehensive eye exams by spreading awareness of comprehensive eye exams being crucial to one's overall health by creating millennial-like "spokespupils".

All of our ads direct to TAYE.com, so we plan to brand the website and promote our influencers Ivan and Eileen linking to their own social accounts. Much like the millennials TAYE is targeting, Ivan and Eileen would be content creators. They'd use platforms like Instagram and Twitter to educate and entertain their target. Eileen and Ivan would share a youtube channel featuring bi-weekly content for each of their video segments.