A Doll Can Help Change The World // Global Campaign + Advertorial

When a child plays with a doll, they learn, they grow, and their whole world opens up.

In a recent neuroscientific study, Barbie found that doll play is linked to greater levels of empathy.
Children are the next generation of adults, and a little extra empathy in the world would be a very good thing for us all.

And if a doll can help a child develop empathy, then a doll can help change the world.

In this global campaign, we posed the question, what if everyone was a little more empathetic?

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If a doll can change the world, it can change the news to be a bit brighter.

We worked with The Washington Post to create, for the first time ever, an Empathy Issue. Curated by Barbie.
Everything in the Empathy Issue reported on the GOOD in our world today - both big and small.

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WashingtonPost Partnership exceeded pageview benchmarks by 463%

AD - Erica Barringer
CW - Conner Schrock, Kevin Tosi
CD - Sapna Ahluwalia, Yohan Daver

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