The Future of Pink is Green // Social Sustainability Campaign
Barbie has seen A LOT of makeovers. Her next one? Going green.
This social campaign launched the first Barbie’s collection made out of recycled ocean-bound plastic and
introduced their bigger green initiative to go fully recyclable in all their products and packaging by 2030.
The look and feel of the campaign were bold and poppy.
It used the recycling symbol arrows to emphasize the transition of pink to green as well as used the milk jugs that the new Barbies are made of in a graphic way.
Barbie got even greener in a 2022 by adding five new Barbies made from 90% recycled ocean-bound plastic!
AD OF THE DAY on The Drum
AD - Erica Barringer
CW - Conner Schrock
CD - Sapna Ahluwalia, Yohan Daver