We created a motif in the shape of a phone that incorporated the tagline QUICK BITES. BIG STORIES. and integrated the round Quibi logo into one of the four corners. This lockup also needed to show off their turnstyle feature - where you could watch vertically or horizontally.

Our motif system flexed to motion seamlessly.

To launch this short content service, we had to go big.

Quibi bought 2,000+ media placements across four cities that ranged from 6 subway takeovers, high-impact billboards, bus wraps, subway interior wraps, and more. We created every piece using our motif design system and Quibi’s key art. Unfortunately, due to COVID-19 hitting right before launch, many placements were pulled.

In addition to static placements, we had hundreds of digital placements in the WTC, airports, liveboards, and marquees.